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Research papers

Semiotics for strategic forecasting

The present article examines how semiology can help companies to probe and anticipate their industrial development. The Strategimage® project conducted by EDF (Electricite de France) has generated a new method that examines corporate strategies by...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Corinne Maier, Catherine Bitoun
September 1, 1999
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Citation

Maier and Bitoun (1999a, September 01). Semiotics for strategic forecasting. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/semiotics-for-strategic-forecasting